Map category sources
Find pages that rank, get cited or influence buyers during shortlist creation.
Brand mention building
Put your brand inside the conversations that define your category.
Not every useful third-party signal needs to be a followed backlink. Strategic brand mentions can improve discovery, category association and the evidence available to buyers and AI systems.
The strategy
A brand that is absent from third-party sources is harder to discover and verify.
We identify the articles, comparisons, roundups and editorial pages that shape buyer perception, then create legitimate reasons for your brand to be included.
Start with a backlink gap analysis →What’s included
Quality controls before outreach volume.
The exact mix changes by page and market, but these are the building blocks we use most often.
- Category-listicle outreach
- Unlinked mention campaigns
- Expert quote placement
- Comparison and alternatives coverage
- Brand-positioning consistency checks
How it works
Four steps from gap to earned authority.
Identify missing context
See where competitors appear and where your brand has a credible case for inclusion.
Pitch the value
Offer updated facts, product context, expert input or a stronger category fit.
Monitor presence
Track new mentions, links, positioning language and the pages influencing discovery.
Historical outcomes
Measure the campaign by what changed.
These examples are from past campaigns and do not guarantee future results. Starting authority, competition, technical SEO, content and conversion performance all affect outcomes.
Explore related work
Authority rarely comes from one tactic.
Combine the channels that fit the page, query and buying journey rather than forcing every campaign into the same link-building playbook.
Questions
What teams usually ask before starting.
Are unlinked mentions valuable?+
They can be. A credible mention can create referral discovery, brand recognition and contextual evidence even when no followed backlink is present.
Free authority plan
Show us the pages you want to move.
Send the domain, priority URLs and the competitors you keep seeing above you. We’ll recommend a focused mix of links, PR and third-party mentions.