Find unique evidence
Look for data or expertise competitors cannot reproduce with a quick search.
Original research & data
Create evidence people have a reason to cite.
Original data, benchmarks and expert analysis can earn links more naturally because the asset contributes something the web did not already have.
The strategy
The easiest content to copy is usually the hardest content to earn links to.
We help turn proprietary data, surveys, customer trends and expert knowledge into referenceable assets with a clear methodology and outreach story.
Start with a backlink gap analysis →What’s included
Quality controls before outreach volume.
The exact mix changes by page and market, but these are the building blocks we use most often.
- Research-angle ideation
- Survey and data-story planning
- Methodology presentation
- Journalist and editor outreach
- Ongoing citation reclamation
How it works
Four steps from gap to earned authority.
Design the asset
Package the findings into clear takeaways, methodology and visuals readers can understand.
Pitch the finding
Lead outreach with the most useful or surprising insight, not with the request for a backlink.
Keep it alive
Refresh high-performing research when the underlying data changes enough to justify a new edition.
Historical outcomes
Measure the campaign by what changed.
These examples are from past campaigns and do not guarantee future results. Starting authority, competition, technical SEO, content and conversion performance all affect outcomes.
Explore related work
Authority rarely comes from one tactic.
Combine the channels that fit the page, query and buying journey rather than forcing every campaign into the same link-building playbook.
Questions
What teams usually ask before starting.
Do we need a huge dataset?+
No. A smaller dataset can still be valuable if it is credible, clearly scoped and answers a question the market cares about.
Free authority plan
Show us the pages you want to move.
Send the domain, priority URLs and the competitors you keep seeing above you. We’ll recommend a focused mix of links, PR and third-party mentions.