Build the SERP set
Collect the third-party pages buyers repeatedly encounter for category and comparison searches.
Listicle & category outreach
Get considered on the pages buyers use to build a shortlist.
High-intent listicles, alternatives pages and software roundups often sit between a search and a purchase. We help relevant brands earn legitimate inclusion.
The strategy
Ranking your own page is only one way to own a category SERP.
When several independent pages rank for “best,” “alternatives” or “software” terms, appearing across those sources can multiply visibility without depending on a single domain.
Start with a backlink gap analysis →What’s included
Quality controls before outreach volume.
The exact mix changes by page and market, but these are the building blocks we use most often.
- Best-tools and category listicles
- Alternatives and comparison pages
- Existing article update outreach
- Product fact and positioning support
- Mention and backlink tracking
How it works
Four steps from gap to earned authority.
Qualify fit
Remove irrelevant, spammy and low-visibility pages before outreach begins.
Make the case
Pitch the editor with concise product facts, differentiators and evidence suited to the article.
Refresh coverage
Revisit important pages as your positioning, features and category evolve.
Historical outcomes
Measure the campaign by what changed.
These examples are from past campaigns and do not guarantee future results. Starting authority, competition, technical SEO, content and conversion performance all affect outcomes.
Explore related work
Authority rarely comes from one tactic.
Combine the channels that fit the page, query and buying journey rather than forcing every campaign into the same link-building playbook.
Questions
What teams usually ask before starting.
Can you guarantee placement in every listicle?+
No. Editors control their pages. We focus on relevant opportunities where the brand has a credible reason to be included.
Free authority plan
Show us the pages you want to move.
Send the domain, priority URLs and the competitors you keep seeing above you. We’ll recommend a focused mix of links, PR and third-party mentions.