Define the category edges
Map the product to the HR workflows, buyer roles and adjacent software categories that matter.
HR tech link building
Earn authority across the HR, workplace and people-ops ecosystem.
HR software competes across crowded themes like engagement, recruiting, payroll, performance, intranets and internal communication. We build links where those buyers already research.
The strategy
HR software categories overlap, so topical relevance needs nuance.
A strong campaign reaches beyond generic “HR blogs” and finds the exact workplace, people-ops and software contexts connected to the product.
Start with a backlink gap analysis →What’s included
Quality controls before outreach volume.
The exact mix changes by page and market, but these are the building blocks we use most often.
- HR and workplace publication outreach
- Category listicle inclusion
- Thought-leadership placements
- Integration and partner content
- Relevant internal-page links
How it works
Four steps from gap to earned authority.
Find topic-level fit
Prioritize pages about the actual problem instead of accepting any site with an HR label.
Build useful contributions
Pitch data, expert input and examples that improve existing workplace content.
Support commercial pages
Use the resulting authority to strengthen high-intent feature, category and comparison pages.
Historical outcomes
Measure the campaign by what changed.
These examples are from past campaigns and do not guarantee future results. Starting authority, competition, technical SEO, content and conversion performance all affect outcomes.
Explore related work
Authority rarely comes from one tactic.
Combine the channels that fit the page, query and buying journey rather than forcing every campaign into the same link-building playbook.
Questions
What teams usually ask before starting.
Can you target specific HR sub-niches?+
Yes. Campaigns can be narrowed to recruiting, employee engagement, internal communication, payroll, performance, learning or other relevant HR categories.
Free authority plan
Show us the pages you want to move.
Send the domain, priority URLs and the competitors you keep seeing above you. We’ll recommend a focused mix of links, PR and third-party mentions.